Elevate Your Grind

Cristobal Rivera, SVP of Retail Marketing and Store Development at Cresco Labs

November 08, 2021 Cannabis Lab
Elevate Your Grind
Cristobal Rivera, SVP of Retail Marketing and Store Development at Cresco Labs
Show Notes

Cristobal Rivera is the Senior Vice President of Retail Marketing and Store Development at Cresco Labs. Prior to joining Cresco, Rivera worked as the Senior Director at MillerCoors and focused on media planning, positioning, and communications in the Hispanic market. He also worked at PepsiCo as an Associate Brand Manager, and holds an MBA from The Tuck School of Business (Class of '08).