18-year cannabis veteran Jason Navarrete was born with a green thumb. Experiencing a poor and sometimes homeless upbringing, he started growing vegetables at age 8 to help his mother put food on the table. When he was 12, he began growing and selling cannabis, and learned how he could use his own “Midas touch” to turn his growing efforts into a thriving business.
He became one of only 10 people in Lake Elsinore, California, to receive a license for cultivation, distribution, manufacturing and retail sales of cannabis. He purchased a massive property in Santa Ana to cultivate, manufacture, distribute and develop retail partnerships. This cannabis conglomerate developed a worth of more than $250 million, which Navarrete sold in early 2020. He then launched the online company Pure Craft CBD, which creates the purest CBD products on the market, in January 2021 at age 34.